Meet The Idea Reality Team!

Our product design and development agency studio is located in the heart of Hampshire, UK. We have a team of experts in product design and development, who have years of experience and are passionate about helping entrepreneurs and established businesses bring their innovative invention ideas to reality.

Chartered Product Designer


Design Director

James is the founder and design director at Hampshire based product design and development agency Idea Reality Ltd, and has been designing innovative new products professionally for over 13 years. A member of the Chartered Society of Designers, he has created products for large corporate businesses as well as in house design teams. His product designs have ranged from innovative supermarket food packaging and consumer goods all the way through to modular buildings and structures, giving him a vast knowledge of materials and manufacturing processes. James has won awards for his designs and helping small businesses, start-ups and inventors has always been his passion. He is also a keen environmentalist and enjoys projects where sustainability is a key requirement. In his free time James enjoys growing his own vegetables on his allotment, travelling and practising speaking Spanish.



Lead Product Designer

Alex is the Lead Product Designer at Idea Reality. He enjoys combining his creative and problem-solving skills to create beautiful, functional solutions to design briefs. He has demonstrated competency across various fields of design, receiving awards in the categories of industrial design from Seymour Powell and inclusive design amongst others. His passions extend to graphic design, photography; where he had success from a young age as a wildlife cameraman winning multiple awards, running, reading, cooking and eating good food, films and playing guitar.



Sales & Client Manager

Sharon is the Project manager at Idea Reality. She has a passion for assisting clients to progress their projects from start to completion. Her skill set goes back to South Africa where she grew up and she worked as a Senior Account Manager, Business development and client Servicing Manager. Her ambitions took her to set up her own natural skincare range of beauty products. In her free time she loves spending time with her son, her various pets, 2 dogs, 2 ducks and 1 goose, and she also enjoys her Pilates and Yoga classes for a bit of me time.




Product Designer

Max is one of the product designers at Idea Reality. He is an award winning designer with a keen eye for aesthetics, keeping things clean and simple. In Max's spare time, he plays non-league football and continues to develop his design skills.




Product Designer

Sam is one of the product designers at Idea Reality. He likes to create meaningful products that makes people's lives better. Sam enjoys climbing, squash and sailing, keeping his mind sharp and creative.



Marketing Manager

Belle is the Marketing manager at Idea Reality. She writes the newsletters and blog articles alongside James. She keeps in touch with present and past customers and is eager to write about their stories. She recently completed a 500h YTT in NY which gave her a new perspective in leadership skills and life. She also brings wellness to the office doing breathing and tai chi exercises with the team. In her free time she guides yoga at several locations and she loves spending time with friends, family and her little cat, and going out for walks in nature.

Idea Reality Ultimaker 3d printer


Rapid Prototype 3D Printer

Our in-house large volume Ultimaker S5 is the only team member who never sleeps. Working throughout the night to help us quickly and efficiently iterate new design ideas. Ulti helps us meet your deadlines and was recently crucial in helping a client complete their design development in time for their appearance on BBC Dragons' Den.

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