Motionlab Active Commute Bag
Revolutionary 'weightless' backpack design
A rucksack that moves with you
Idea Reality worked with MotionLab from early in the products conception. We helped to develop the innovative flexible spine, frame and chest buckle system. Our knowledge of plastic part design and our prototyping capability has enabled us and MotionLab to develop and iterate the product design into the revolutionary and highly effective form you see today.
Innovative ergonomic design
The Active Commute bag features a unique suspension design and flexible spine system to comfortably place the weight of the bag onto your hips and completely off your shoulders. The flexible spine has been developed to allow free and stable movement whist running.
The bag design allows you to carry everything you need for your day including a large laptop, shoes, clothes etc. There are even quick access abdomen pockets for keys, phone, and wallet.
Iterative design testing
Prototypes were tested to destruction to find the best design possible. An innovative new chest buckle throws out the traditional strap design in favour of a patented system designed to allow you to breath easily. The chest harness system even flexes as you breath so you feel secure and comfortable whilst moving.
Read the Full Case Study
Read about the project plan and design challenges along the way!