Decorative cake pearl applicator
The DrageeKiss is an innovative cake decorating invention designed to make the application of decorative pearls (also known as dragees) an effortless joy. We teamed up with DrageeKiss Ltd to develop the design into a user friendly tool.
We produced several prototypes in order to develop the design and for use as demonstrators at an international cake show. Idea Reality also created a crowdfunding campaign including a product animation and launch video.
Read more about the project and the story behind it in this full case study
We worked alongside manufacturers in the UK to finalise and refine the design, ensuring quality control of the production runs. The design could then bestow the 'Made in Britain' mark.
Idea Reality produced the video used to within the successfull crowdfunding campaign. The product raised sufficient pre-order funding to start manufacturing here in the UK.