CAD Design & Product Engineering


Computer Aided Design

Our professional 3d CAD designers can take your drawings or sketches and turn them into manufacture ready product designs. We can produce 3D cad models ready to be prototyped, 3D printed or mass manufactured.

We use the latest 3D CAD product design software that allows you to be involved and see your 3d design pogress on your own computer or tablet.

We offer production of manufacturing drawings as well as more simple tasks such as cad model adjustments to existing designs. We work with a range of design formats and programs. No job is too big or small and we are happy sign non-disclosure agreements in order to protect your confidentiality.

Product Development Design

Engineering and fine tuning

This stage of the product design process involves the engineering and fine tuning of the chosen concept to enable a first prototype to be made. As the style has been established in the previous concept design stage we can now focus on the finer detail. Changes identified following presentation of concepts such as size adjustments may also be made. The outcome of this stage is normally a design ready to be prototyped.

Following on from prototype construction, areas of improvement are identified and the design further refined. Different prototypes may be constructed before deciding the product is ready for manufacture. During this process we involve the manufacturers to gain their feedback and recommendations. Every product design is unique and presents its own set of challenges. Working with our network of suppliers and manufacturers we can ensure this process runs smoothly. The picture shows a simulation of molten plastic flow during the injection moulding process. By analysing the flow we can identify potential problems with moulding and correct before tooling begins.

Electronics Design

Electronic circuits, PCB and system design


Our experienced electronic design engineers will ensure that the electronic and mechanical design elements are perfectly integrated from the outset of the project. Idea Reality creates electronic prototypes such as simple gadgets and motorised products through to complex machines, mechanisms and systems with many components. This includes IoT, Bluetooth and wifi enabled devices.

Electonic Feasibility and Testing

A feasibility study can often be required when technology, systems and component options are unknown. This can be a vital initial part of the electronic design process in order to ensure the most suitable design is developed in line with client briefs, usability and manufacture/RRP budgets.

Firmware Programming & App design

Electronic assemblies and PCB's will require firmware programming of chips as well as software or app design. Our team will ensure your design is effective, its interface is visually appealing and app runs smoothly


Manufacture Drawings

Complete Product Manufacture Specification



Once your design is ready for manufacture we can produce a pack of information for the manufacturing factory to follow. This will ensure your product is produced to the agreed standard and fit and finish is perfected. As well as 3d data this information also includes General Assembly details and a Bill of Materials (BOM)

Call us for a Free product review +44 (0)3330 119940