Motionlab Active Commute Bag

Revolutionary 'weightless' backpack design

Motionlab active commute bag cycling and running rucksack
Motionlab active commute bag running rucksack

A rucksack that moves with you

Idea Reality worked with MotionLab from early in the products conception. We helped to develop the innovative flexible spine, frame and chest buckle system. Our knowledge of plastic part design and our prototyping capability has enabled us and MotionLab to develop and iterate the product design into the revolutionary and highly effective form you see today.

Motionlab active commute bag running rucksack innovation

Innovative ergonomic design

The Active Commute bag features a unique suspension design and flexible spine system to comfortably place the weight of the bag onto your hips and completely off your shoulders. The flexible spine has been developed to allow free and stable movement whist running.

Motionlab active commute bag product design innovation

Uncompromising functionality

The bag design allows you to carry everything you need for your day including a large laptop, shoes, clothes etc. There are even quick access abdomen pockets for keys, phone, and wallet.

Motionlab active commute bag product design innovation functionality

Iterative design testing

Prototypes were tested to destruction to find the best design possible. An innovative new chest buckle throws out the traditional strap design in favour of a patented system designed to allow you to breath easily. The chest harness system even flexes as you breath so you feel secure and comfortable whilst moving.

Motionlab active commute bag product design buckle prototyping
Motionlab active commute bag product design buckle prototype
Motionlab active commute bag product design spar prototyping
Motionlab active commute bag cycling rucksack

Read the Full Case Study

Read about the project plan and design challenges along the way!