"This is genuine innovation in rucksack design and really clever."

Sir Ranulph Fiennes OBE

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bikes etc product design review
backpack design on kickstarter indiegogo

“I love the way there’s absolutely no weight on your shoulders. It lets me run completely freely”

Revee Walcott-Nolan, Team GB 800m runner.

motionlab bag cycling product design
backpack product on kickstarter

MotionLab bag design. “Carry everything you need for the office with no weight on your shoulders” The RunCommute bag features a unique suspension design and flexible spine system to comfortably place the weight of the bag onto your hips and completely off your shoulders. The flexible spine has been developed to allow free and stable movement whist running.

An innovative new chest buckle throws out the traditional strap design in favour of a patented system designed to allow you to breath easily. The chest harness system even flexes as you breath so you feel secure and comfortable whilst moving.

A rucksack that moves with you, the way the human body moves

The bag design allows you to carry everything you need for your day including a large laptop, shoes, clothes etc. There are even quick access abdomen pockets for keys, phone, and wallet.

Idea Reality worked with MotionLab from early in the products conception. We helped to develop the innovative flexible spine, frame and chest buckle system. Our knowledge of plastic part design and our prototyping capability has enabled us and MotionLab to develop and iterate the product design into the revolutionary and highly effective form you see today.

The project is now FULLY FUNDED on Kickstarter. Follow the link to pre-order and find out more: http://kck.st/2NDjmrU


Idea Reality MotionLab Bags at CreativePool awards

Read the Full Case Study

Read about the project plan and design challenges along the way!