Private Entrepreneur



Industrial Design

Kitchenware Design

Butterpod – Innovative injection moulded kitchen product design. Idea Reality assisted the inventor of the ButterPod with concept design, prototyping and design for injection moulding manufacture.

Idea Reality has taken the ButterPod from a sketched idea through to a manufacturable product. The ButterPod takes a chunk of butter straight from the fridge and with a few shakes it is spreadable. The design incorporates a unique innovative heat source that when combined with the kinetic energy of shaking creates a softened butter. The butterPod is also a good looking butter dish suitable for the breakfast table.