DrageeKiss

Decorative cake pearl applicator

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Drageekiss cake pearl applicator product design interaction design

Industry innovation

The DrageeKiss is an innovative cake decorating invention designed to make the application of decorative pearls (also known as dragees) an effortless joy. We teamed up with DrageeKiss Ltd to develop the design into a user friendly tool.

Drageekiss cake pearl applicator product design market
Drageekiss cake pearl applicator product design prototyping development

Iterative prototyping

We produced several prototypes in order to develop the design and for use as demonstrators at an international cake show. Idea Reality also created a crowdfunding campaign including a product animation and launch video.

 

Read more about the project and the story behind it in this full case study

Drageekiss cake pearl applicator product design manufacturing

Managing Production

We worked alongside manufacturers in the UK to finalise and refine the design, ensuring quality control of the production runs. The design could then bestow the 'Made in Britain' mark.

Crowdfunding Video

Idea Reality produced the video used to within the successfull crowdfunding campaign. The product raised sufficient pre-order funding to start manufacturing here in the UK.

Drageekiss cake pearl applicator product design manufacture