Design:

FlexSmart

Client:

Private Entrepreneur

Webpage:

TBC

Category:

Industrial Design

Accessory design

Self winding cable reel for mobile phone chargers.

Unlike other sprung cable reels you can insert any phone cable into the reel and replace with a different cable if required without needing to buy a new product. The product is aesthetically designed to fit the Nokia Lumia range of mobile phones, Idea Reality took this design from a sketch on a napkin to fully working prototype in a matter of weeks.

Idea Reality came up with a great design solution for us. We would recommend them.
— Private Inventor