Inventors Product Design Blog

Idea Reality Product Design Blog

Helpful and informative articles to help you get you product idea to market.


How To Launch Your Product On Social Media

Why launch your product on social media? Well, we see it like this: you had a brilliant idea. You've gone through the design process to develop this idea into a product. We tested, refined, and perfected this product - and now it's ready to go into crowdfunding. Crowdfunding is a very important stage of the process - this is when you can start telling the world your idea, and ask your loyal fans to support you by investing into your product and you brand; and help you kickstart your new business venture. One of the ways you can help tell the world you're here and your product is great is by using social media - we wanted to share our top tips on how to launch your product on social media.

  1. Pick the right social media platforms. When it comes to launching your product on social media, it's important you know where your audience and your fans live: is it Facebook, Instagram, Twitter, or LinkedIn? These are the more popular social media platforms, but there are also country-specific and community-specific platforms. Do you research and find out where your ideal customer lives - then focus on those platforms.
  2. Start early. When it comes to promoting your crowdfunding campaign, you want to think about using social media as early in the process as possible - do it as soon as you can talk about your product and even before the campaign is live! This will help your campaign as you will already have an existing following to inform on launch day.
  3. Make sure your posts include a link back to your crowdfunding campaign. It sounds very basic, but we've all seen it before - a brilliant post which encourages fans to go and support your campaign - but there's no URL back to the website. Make it super easy for your fans to be able to go and fund you, and share the news!
  4. Have a clear call to action. You're on social media because you want your supporters to do something: is it to visit your website and find out more about a product? Then include a link and ask them to visit your website in order to find out more about the product. Is it to share your crowdfunding campaign with their friends? Then ask them to share the post on their feeds. Is it to support your campaign? Then ask them. Being transparent on social media with what you want your audience to do will help you achieve your goals!
  5. Keep your posts engaging. Use images of your product, how to and crowdfunding videos, behind the scenes of your journey - all of this will help your posts get noticed in social media feeds and will create shareable content.

We're here to help you not only make your product a reality, but help you launch as well - contact us on 03330 119940 or e-mail [email protected] to chat to us about your plans!





New Inventors Special Offer!

If you're a new inventor, or a business who has not worked with Idea Reality before, we want to introduce you to our new special offer - available for a limited time only! You can book a professional creative session with our Hampshire product design team for a small investment; explore your product idea even further and get involved in the early stages of the product before your project goes in to design, development, and prototype!

Idea Review and Brainstorming Session With our Hampshire Product Design Team

You will receive up to 2 hours with 2 or more of our Hampshire product design team; have the opportunity to explore options for your product design (features, construction, manufacture process) before investing further into development; identify any potential new areas of IP - the normal cost for this session is usually over £250! You are not behind the scenes but upfront when it comes to brainstorming ideas and thinking about the design of your product.

Product Patent and Market Search Report

Our Hampshire product design team will carry out a basic patent search, perform an investigation into the current market, and produce a guidance report based on what they found out. This is an ideal form of early due diligence - it will help us to differentiate your product idea from what is already out on the market. The service for this package is usually in excess of £250!

Brainstorm and Research Special Offer

We're offering you all of the above for a small investment of £300 if you're an inventor or company who has not worked with us before. We want to show you that product design and development is not as scary as it can look if you're unsure about the process - if this sounds like something you want to talk to us about, visit our Brainstorm and Research Special Offer page or contact us on 03330 119940 or email [email protected] with your details.


Versatile 3D Printing: Medical And Commercial Use

3D printing is a process during which materials are joined or solidified under the control of a computer, producing a three-dimensional object. Digital models are created, data is added, and a 3D object comes out of the printer – it’s actually pretty amazing. It’s even more amazing that 3D printing can not only produce prototypes of objects, additional parts for existing objects, but also helps scientific and medical development. 3D printers are currently used to produce a range of medical…

Importance of Product Design and Why Consumers Buy Into Products

Successful products which sell on the market are defined by clever product design – especially now that consumers have even more power when it comes to recommending a product and being advocates (or haters) on social media. We have worked on many product design and development projects in different markets all over the globe, and have seen how product design is evolving and what makes the consumers buy in. We wanted to share these insights with you and let you in on our thoughts about…

5 Principles of Great Product Design

The mind of a product designer thrives on questioning convention and creating solutions to problems. But there is even more to great product design and the principles it focusses on. We have outlined our beliefs of what great design should do below: Great Product Design Is Relatable And Understandable. The power of great product design is to make the complex simple and transparent for users to be able to…
Idea Reality Product Design

How To Turn My Idea Into A Product?

We understand that thinking ‘How do I turn my idea into a product?’ can be an overwhelming thought process, especially if you don’t know what you’re doing. So we wanted to share with you how we help our clients turn their ideas into physical products, and what steps you should…

The Rise of Mumpreneurs

Hands up those of us who have wondered around a shop in search of a gift, then suddenly stumbled upon something that is very practical, makes sense, and looks good too. The likelihood is this product was created because there was a need for it, and it’s helping making the…

About Idea Reality

Bring your invention design ideas and product development projects successfully to market with Idea Reality Ltd.
Our experienced Hampshire based product design team will guide you from concept design through to prototype and manufacture drawings.
We even help with crowdfunding grants and investment.

Example Designs

Submit your project

Confidentiality Assured

Get free advice and costs to bring your product idea to market.

Phone: 03330 119940
[email protected]

Our Locations

Main Office: Andover, Hampshire, UK Meeting location: Central London

Copyright © 2016 Idea Reality Ltd - All Rights Reserved