Versatile 3D Printing: Medical And Commercial Use


Versatile 3D Printing: Medical And Commercial Use

3D printing is a process during which materials are joined or solidified under the control of a computer, producing a three-dimensional object. Digital models are created, data is added, and a 3D object comes out of the printer – it’s actually pretty amazing. It’s even more amazing that 3D printing can not only produce prototypes of objects, additional parts for existing objects, but also helps scientific and medical development. 3D printers are currently used to produce a range of medical devices – especially those which have complex features that match an individual’s unique anatomy. Objects like implants (hip joints and cranial plates) and external prosthesis (hands, legs) can be printed and are commercially available.

3D bioprinters can print human organs. Yes, seriously. The principle is similar to 3D printing with a computer program which makes digital representations of the organ you would like to create, this then gets sent to the 3D printer which builds it slice by slice. You then get a finished three-dimensional object!

In the early stages the objects which can be printed include skin and cartilages, but the big idea is that in time 3D bioprinters will eventually be able to produce complex organs like hearts and livers which could be used in human transplants.

From medical development, to commercial use of 3D printing – we were excited to hear that MINI has taken its owner customisation to a completely new level with the ability to 3D print bespoke parts for its cars! From March 2018 you will be able to design and replace your MINI dashboard panels, door sills, indicator inlays and even puddle lights. This ability comes from using the latest 3D printing and laser etching technology which allows those lucky enough to have a MINI to personalise their names, patterns and even logos on their cars – all in a range of exciting colours and textures.

3D printing is developing quickly, and has become the key product design system in many industries from medical research to mobile, jewellery to comics. We have worked on some very exciting 3D printing projects – email us on [email protected] to talk about your idea!


Importance of Product Design and Why Consumers Buy Into Products


Importance of Product Design and Why Consumers Buy Into Products

Successful products which sell on the market are defined by clever product design – especially now that consumers have even more power when it comes to recommending a product and being advocates (or haters) on social media. We have worked on many product design and development projects in different markets all over the globe, and have seen how product design is evolving and what makes the consumers buy in. We wanted to share these insights with you and let you in on our thoughts about why consumers buy into products.

Create For Convenience.

Think about why you personally use the products that you use – the likely answer will be that these products make your life easier and they work quickly. The key to capturing customer attention is to create a product which won’t keep them waiting or confuse them with complex processes – you can lose attention in a matter of seconds, so it really has to work! When designing a product you have to think: “If I’m the end user and my convenience is important, what does this product have to do for me, and how can it be better?”

Think About The ‘WOW’ Moment.

The ‘WOW’ moment is the moment when a customer really falls in love with your product and doesn’t ever come back from it – for example how the magnetic charger in a MacBook simply jumps from your fingertips to the plug portal and connects; or that moment when all the kids scooters in the hallway are nicely tucked into their Scooterpegs and you walk without tripping up. These are the moments you stop and think ‘Wow, this really is cool – and useful!’.

Prototyping is a key stage of getting this ‘WOW’ moment right – it could be a feature you as a creator overlooked, but it’s the feature that will hook in your customers and make them fall in love with the product. It could even be something that is an unnecessary feature, but makes your product stand out in the crowd.

Make It Simple.

You’re allowing your customers one opportunity to feel a little silly in using your product – the reality is if they come back and still can’t figure out how to work a product for the second time, they’re gone. You need to make the process of engagement simple at every single step of the customer journey, and ensure you provide easy to digest details of how the product works. One way to discover pain points in a consumer journey is to test the product on different groups of people and figure out the common culprits in creating blockages within this journey.

With these thoughts in mind, Idea Reality helps creators (big and small!) to design products which grab the attention of consumers and encourage more people to buy in. If you would like to talk to us about your product idea and get a free idea review by one of our lead designers, please email us on: [email protected]


5 Principles of Great Product Design


5 Principles of Great Product Design

The mind of a product designer thrives on questioning convention and creating solutions to problems. But there is even more to great product design and the principles it focusses on. We have outlined our beliefs of what great design should do below:

Great Product Design Is Relatable And Understandable.

The power of great product design is to make the complex simple and transparent for users to be able to understand what it is and what it does immediately. The last thing you want to do as a product developer is to overwhelm your audience and create a complex set of instructions for your product.

Great Product Design Thinks Further Than The Now.

Whilst typically design will focus on the immediate user needs, great product design will consider the impact it has on social, cultural, environmental and economic factors and how these can change over time.

Great Product Design Is Trusting.

We believe that great product design doesn’t make promises it cannot keep – products simply show what they can do for their users and the value they bring to their lives without manipulation of truth.

Great Product Design Is Varied.

Research shows that customers prefer brands and products which show multiple traits (like humour, beauty, usefulness, and motivation) to those who focus on just one trait. Product design must create varied personalities and qualities to connect with people on an emotional level.

Great Design Takes Risks – And Is Confident About It.

Challenging the norm, taking risks, and doing so freely is a concoction for a successful product – and an even better product launch. People are attracted to confidence so believe in your design and others will too!

If you have a product idea and would like to talk to us about your journey, we would love to hear from you! Email us on [email protected]

How To Turn My Idea Into A Product?

Idea Reality Product Design Blog

We understand that thinking ‘How do I turn my idea into a product?’ can be an overwhelming thought process, especially if you don’t know what you’re doing. So we wanted to share with you how we help our clients turn their ideas into physical products, and what steps you should expect along the way.

First of all you need to understand that no design process is identical because no ideas are identical – all design formats are tailored to you and your idea. You need to speak to a professional, like one of our product design managers, who will be able to tell you more about your tailored journey and discuss costs involved. You can get your FREE confidential idea review with Idea Reality by clicking here!

That’s another thing to note before you start: you should expect a cost estimate based on the type, size, and complexity – but you also need to be prepared for potential changes in the cost depending on the options you choose and how the design develops during the process. Several prototypes may need to be created before the design is working perfectly and ready for production.

Following the initial conversation we’ll need to work together closely. Often you (our client) are the expert in your industry and you have a vision of how you need this product to be; and we have the knowledge and technical expertise to make it happen.

Your project will then move to the concept design stage – during this stage your design will get its initial form and function, but keeping manufacturing methods and costs in mind. We recommend a minimum of 3 concept ideas to allow our designers to present a range of possibilities to you; but it can consist of a single concept if the brief is very clear and precise. Once the concept has been agreed, you will then move on to concept development – this involves engineering and debugging the chosen concept so it can be prototyped.

Prototype construction is the next step in your idea journey. At this stage, your design will be constructed using 3D printing or other quick prototyping techniques – all created with materials such as plastic, rubber, metals, and ceramics. At this stage your design will begin to look and feel real – it’s very exciting! This is also the time to fine-tune and identify any areas for development – often this helps to identify areas where the design can be improved. Further prototypes may be required before the eventual outcome is perfectly functioning prototype ready to take to manufacturing!

We pride ourselves on being skilled in multiple manufacturing processes – at Idea Reality we know how to create a design which will be high quality yet budget friendly! We work with our long term manufacturing partners to get you competitive production costs and have your product mass produced. Alternatively we can work with your preferred manufacturers, to ensure smooth sailing through the production stage of the process. We also help you pre-sell the product through crowdfunding in order to raise manufacture startup funds.

Drumroll – your product is here! No longer are you left wondering ‘how do I turn my idea into a product?’ but you’re staring at the finished product! But you’re not quite done yet… Your product will need packaging. This packaging needs to reflect your brand, be eye catching, and unique. Don’t worry, if you’re in the dark about design and have no clue how to go about producing packaging for your new product we’re here to help. From branding design to help you create a recognisable logo and graphics, to product launch websites and crowd funding campaigns, we won’t leave you in the dark after your product has been created and manufactured.

This is a basic and simple outline of how to go about turning your idea into a product, and as we mentioned at the beginning of the post each journey is individual – submit your idea to us for a FREE confidential review by clicking this link!

The Rise of Mumpreneurs

Product design idea injection moulding scooterpeg

The Rise Of Mumpreneurs

Hands up those of us who have wondered around a shop in search of a gift, then suddenly stumbled upon something that is very practical, makes sense, and looks good too. The likelihood is this product was created because there was a need for it, and it’s helping making the lives of people better and easier. It’s also likely this product was made by a woman who got fed up of a daily task, but saw a solution for it and took this solution to market – mumpreneurs.

In this blog post we want to look at the rise of the mumpreneurs and some of the successful women out there:

Laura Tenison, founder of JoJo Maman Bebe

JoJo Maman Bebe is a baby clothing retailer which Laura started shortly before giving birth to her first child in 1993. The company now has 46 stores spanning across the UK, and selling to 37 countries – and there are no signs of stopping yet. In 2010, when Laura won Veuve Clicquot’s Business Woman of the Year trophy, her business had a turnover of a whopping £20m. And this was all created on the start-up budget of £50,000 and a plan hatched whilst in a hospital bed.

Danielle & Becca, founders of Scooterpeg

Scooterpeg was created after one of the creators ended up at A&E for a badly sprained wrist, as a result of tripping over a kids scooter in the hall. Quickly realising that most parents share the frustrations and are fed up of the daily obstacle course across the not only scooters but also shoes, bags, balls, bikes and helmets. Danielle and Becca wanted to find a scooter storage solution to keep the clutter out of the way. It’s a simple but brilliant solution to keeping scooters off the floor and out of the way – and we’re incredibly proud to tell you Idea Reality helped make Scooterpeg a reality!

Lucy Burnford, co-founder of AA Automyze

Lucy Burnford came up with the idea after an incident with her second-hand Porsche which had a major fault – and came with a £3,500 bill to settle. She drafted a business plan and teamed up with automotive technology expert Olli Astley and launched the AA Automyze website in 2014. AA Automyze is a free digital management system for drivers which lets them manage and maintain all aspects of their vehicles – from alerts for service, to MOT checks, dating back up to 10 years. All of this whilst 8 months pregnant! The company first started as Motoriety, but since has partnered with the AA to create AA Automyze.

Sian Ellingworth, founder of Buddies

Sian developed her own fluoride toothpaste Buddies after finding out her first child hated mint toothpaste with a passion, and so did the children of 15% adults who were surveyed. Sian created two flavours to help tackle this issue: Hint of Mint with a slightly minty flavour; and Apple Fresh.

She then carried on to design a toothbrush system which assists children with a portioned amount of toothpaste (because who has time to clean up toothpaste from the floor before a school run every morning?) and a more gentle electric toothbrush which has a timer for 2 minutes to make it easy for kids.


If you have an idea or see an opportunity for an idea, we’re here to help you. It’s up to you to create new products which will make not only your life, but the lives of others easier – and that’s the goal for most inventors and creators.

It can be intimidating to think about developing or launching a product especially when your background is in something completely different – but we’re here to encourage you to go ahead and do it! Feel confident in your ideas and we’ll help guide you through the process, from start to finish – from idea development to funding opportunities. Click here to confidentially submit your idea for a FREE review with one of our lead designers!


The RunCommute Bag In Collaboration With MotionLab

Product Design Agency

One of our most recent product design projects was a collaboration with MotionLab for a truly innovative rucksack design – The RunCommute bag, a rucksack that moves with you. What makes tis rucksack idea a hit is that you can carry everything you need for the office without having weight on your shoulders. You could literally run or jog on your way to work with your office kit and laptop in the rucksack – but none of the uncomfortable pains or pressure on your back.

How does The RunCommute bag from MotionLab work?

The RunCommute bag has a unique suspension design and flexible spine system which has been developed to allow free movement whilst running, without making the user feel unstable. It comfortably places the weight of the bag onto your hips – and totally off your shoulders.

The rucksack features an innovative and patented chest buckle which is designed to help the user breathe easy throughout their journey – and although it’s not restrictive, it’s still secure on the move due to the clever chest harness system.

Many commuters struggle with the amount they carry on their shoulders whether it is a laptop bag or a regular rucksack both of this can put weight and pressure on our backs. The RunCommute bag can fit everything you need to take to the office with you: laptop, shoes (because let’s face it 90% of commuters on the train are in trainers which won’t make the cut as office uniform!), clothes, notebooks. And for quick access to items like your phone, Oyster card or wallet there are quick access pockets on the front of the bag for your convenience.

Our Process of Product Design and Creation

Idea Reality are proud to have worked with MotionLab from the very beginning of this project. From helping to develop The RunCommute bags innovative flexible spine, frame and chest buckle system to prototyping the plastic variations of the design, our expertise has allowed this idea to come to life and get on to crowd funding.

MotionLab is one of our recent exciting projects which have gone on to be crowd funded. We really enjoy hearing about innovative ideas which can help make the everyday life easier for its users, like this rucksack which can help with the pressure on your back, and to help you keep up with fitness as there is no excuse not to run or jog (or even power walk! to work.

Did you know that we also offer a free idea review with an NDA? If you have an idea but you’re not sure how to make it happen, use this form to confidentially submit your idea and one of our lead designers will give you a free review!

The Best Inventions of 2017 According To TIME – And What We Think About Them!

Idea Reality Product Development

Earlier in November, TIME magazine released its roundup of the best inventions of 2017. This list was inclusive of technology, makeup, food, architecture, cars, fashion… You name it – if category diversity was the brief of their copywriters and journalists, they have hit the nail on the head. And it’s a great read for entrepreneurs!

We wanted to share this article with you and highlight some of the best inventions of 2017 which we think are great.


Best Inventions of 2017 According To TIME Magazine

Keeping Your Home Safe In The Digital Age

We live in a world where it’s easy to put your heating on at home when you’re miles away; there is so much technology inventions have allowed us to do! We can essentially ‘talk’ to our homes via devices – it’s amazing to think how far this technology has come even in the last ten years. But in the digital age we’re also faced with the possibility of technology being hacked, creating a world of problems for the user. But what if there was an invention which can eliminate that threat and keep your home safe? Enter Norton Core – this wi-fi router is not just to enable connectivity around the house but it also detects anything unusual in your system – if there is a threat of a virus, your device will simply be cut off from your home network. As a studio of developers who love technology and the advances the industry is seeing, we think this is a great idea! Prevention is always better than damage resolution – especially when it comes to you own home. View the product here.


‘I Don’t Know How To Cook’ Will No Longer Be A Valid Excuse

Hands up if you LOVE BuzzFeed’s Tasty profiles on Instagram and Facebook *holds up hand*. If you know about it, you love it – and if you don’t then you must have a look! These profiles break down international and complex recipes into bite sized quick videos which users can share and save for later. It’s one of the internets biggest cooking accounts – and for a great reason. You can learn how to cook a delicious meal in less than 5 minutes. But as the head of BuzzFeed’s Product Labs found out, there is a difference between watching and liking a video of someone else cooking; to actually doing it yourself.

So Ben Kaufman and his team have invented Tasty One Top – an induction cooktop which can sync with the BuddFeed Tasty phone app and guide you through the process of cooking.

It’s pretty awesome: a built in sensor and thermometer will track temperature and tell you when to flip or remove food from the heat – so you can cook the perfect steak! As we said in the title – there is no more excuses to not be in the kitchen experimenting with DIY onion rings and churros! View the product here.


The One We Just Had To Mention

Of course, Apple iPhone X has made the list of best inventions of 2017 according to TIME. So we just couldn’t not mention it! According to Dan Riccio (Apple’s Senior VP of Hardware Engineering):

“…the X is arguably the world’s most sophisticated smartphone, with a screen that stretches from edge to edge, a processor optimized for augmented reality and a camera smart enough to allow users to unlock the phone with their face.” (Though we have to mention that some of these features first arrived on devices from Samsung and LG.)

The major change in the phone has been the loss of the home button – which instinctively most people will expect to be there, but it’s time to move on with the future of product design and development. View the product here.


Every Shade Of Colour

One invention which has hit social media by storm was the release of Rihanna’s makeup range: Fenty Beauty. The singer challenged the beauty industry, which often caters mainly for lighter to medium skin tones (both in product and advertising) by introducing a range of 40 shades of foundation which includes lighter and darker skin tones – so every woman feels included. The invention and introduction of Fenty Beauty has been reviewed by many bloggers – as you can imagine people were super excited to try the shades of foundation and see if they matched expectations. So far so good as the ladies are loving their shades! Thus, Fenty shades for darker skin tones have been selling out and brands like L’Oreal have followed in style by including more colours in their ranges and advertising. View the product here.


As you can see this was a very exciting year for entrepreneurs and inventions across the world! From food to security, to beauty, to communication – we can’t wait to see how the trends go in 2018. And if you are an entrepreneur who has an idea for a great invention, but NO idea how to make it a reality then we invite you to get in touch and have your FREE product idea review with one of our lead designers!


Why work with a product design company?

If you’re looking to launch a successful new product, there are several steps that you need to take. Please refer to our previous post on how to launch a successful product for more information. However, the actual design of the product could be the determining factor on whether it is successful or not. The product could be a genius invention, but the design could let it down, and it wouldn’t see the success it deserves. This is why it is highly important to work with a product design company when designing your product invention.


What makes a good product design?

There are two major elements of a successful product design. The first one concentrates on the functionality of the design and ensures that the product actually does what it is supposed to. It also makes sure the product is safe to use. The second part is all about trying to make the product appealing to the user. So, not only will the look and feel of the product be worked on, but whether the product is easy to use, and whether it has any novelty value. There will always be challenges during the designing of the first prototype, but working with a product design company will help the product design process run as smoothly as possible with the optimum outcome.


Why work with a product design company

  • Get noticed

If you work with a company with years of experience and expertise, and in-depth knowledge of what type of product design works in your industry, your product is more likely to be successful. Customers are more attracted to products which stand out and feel good to use. If the design can catch a customer’s eye, the quality of the product invention should sell itself. Getting a new product noticed is one of the most difficult things about launching a new product.


  • Add more functionality

You may have a brief for the design of your product, but there may be opportunities to improve on it and turn it into a more sophisticated product than you previously imagined. By improving the functionality of your product, you can increase its usefulness, and help it get an edge over its competition.


  • Decrease production costs

Due to the experience of a product design company, they will know what elements of your design are completely necessary, redundant or inefficient. By working with a product design company, they can cut out anything unnecessary from the product design, and help you cut down on the manufacturing costs in the future.


  • Less stress

If you know that you have a professional product design company supporting you every step of the way, you will have peace of mind that things will go well. You will also have less to worry about, as they will take care of most of the requirements.


Contact the team at Idea Reality to discuss your project and see how we can help you enhance your product and make it a success.


5 Tips for Product Inventors

As a new inventor or someone with a product idea, you probably won’t know what to expect when you embark on your development journey. It can be quite an overwhelming experience and until you turn your idea into reality, you are not an inventor, but an ideator! We realise that starting out is not easy for anyone, so we hope this article will allow us to share our knowledge and expertise in this area and give you some tips to succeed in the product invention world.


  • Don’t tell people about your invention!


When you’ve come up with an exciting idea, you’re naturally going to want to tell everyone about it. However, this is how you get your idea stolen. Just ensure you have your business hat on at all times and protect yourself and your idea.


Of course, you are going to need to discuss plans along the way with various people, such as manufacturers, designers etc., so ensure that everyone signs an NDA (non-disclosure agreement) to maintain confidentiality.


  • Research everything


Before you think about physically making your product, you will need to conduct a lot of research on various things. It might sound obvious, but you should check if your idea already exists! The exact same idea might not have been created, but perhaps something similar so you may have to go about things differently. More in depth searches can be conducted by patent agents to ensure your design does not copy an existing patent. You will need to understand the industry that you are going into very well, and understand what makes products succeed within this industry.


  • Get expert help


If you want to be successful, you need expert help in different aspects of the process. Working with a specialist product design team will ensure that you have a product that is cost effective and suited to being mass manufactured. Professional designers will add innovation and ensure that the design you take forward is the best it can be. Idea Reality can help create bespoke packaging for your product to ensure your brand is unique.


Find out whether you can get your product patented; Idea Reality works with expert patent attorneys to insure your product with the best value and protection. It is a sensible idea to get a financial advisor or mentor too; you may be faced with big decisions about how to fund your invention and, it would help to have an expert on hand to guide you.


  • Document everything!


This may seem like unnecessary work, but the effort will pay off in the future. Should at any stage, the origin of the invention be questioned, you have proof of how you came up with the idea and when. Keep as many details of your invention as possible written down, clearly and logically. Not only will this help in legal cases, but it will help you keep a clear log of your ideas should you need to refer to them, or tweak plans for new features. You can even post a copy of key documents to yourself in a secure (unopened) envelope as a time stamp. This could then be presented and opened in court if necessary as proof.


  • Listen to advice and keep an open mind


You are new to this industry, and although you may be the “brains” behind this product, you are hiring experts with years of experience for a reason. So, just because you’re the genius who came up with the idea, be open to new ideas and innovation – you never know what could come of it!


How to Launch a New Product

We’ve previously talked about product development and how to go from a simple idea to a physical product in just 7 steps; but then to actually launch a new product, there is still a lot of work that needs to be done. Even if you’ve created a phenomenal product, it’s not going to sell if people don’t even know it exists. The launch process can be broken down into three stages:


  1. Planning your product launch


As with anything, proper research needs to be done. You will have already done thorough research on your product before the production stage, but this time, you should be focusing your research on your competitors. You should already know what products they have released, as you wouldn’t have exhausted your energy “inventing” a product that’s already out there! However, during this stage, you should be finding a way to improve on what your competitors have done and what will make your product stand out from the crowd.


Once that’s done, decide who you are going to market your new product to – your target customer. Talk to potential customers; what do they like? What don’t they like? This will give you a good idea of where your niche will be.


What message do you want your product to convey? Some of the most well-known brands have catchy slogans attached to it, such as Nike’s “Just Do It”. Try to create a product slogan that will connect to your target market. Then, design attractive packaging that matches that message and speaks to your target customer. We have expert designers at Idea Reality who can help you create stunning packaging that will impress your customers.


  1. Marketing your product idea


It is essential to have a website these days, and when you launch a new website, you want to get all the publicity you can get. Have a website simply dedicated to your new product, have plenty of call-to-actions where they can buy your product, read reviews, share on social media and help spread the word.


Anyone can produce a stunning-looking website to show off their product, without having any previous coding experience, through using free website-building packages such as Wix or Webflow that both offer attractive Website Templates, which are easy to edit and update.


To get reviews, you will need to have gotten people to test your new product. If your product isn’t too costly, then offer a free product to testers for honest reviews and feedback. Otherwise, you can set up demonstration displays at events or other public places. This can help you gauge interest and analyse the demographics of the people interested. Use these testimonials on your website.


Invest in good advertising; as well as website ads (e.g. Google Adwords) and social media, don’t forget the “old-fashioned” methods such as newspapers and magazines. Find out which are the leading publications in your product’s industries and get quotes on advertising space.



  1. Launching the product


Now that all the prep is done, all that is left is to actually launch the new product! Try a “rolling launch”, meaning that the process is stretched out over a significant amount of time. We recommend you start 6-8 weeks before you plan to unveil the product. “Leak” pictures and start rumours about its features – get people talking on social media. Send in anonymous tips to bloggers and plant news on various channels.


When you choose to launch the new product, create a big event out of it and invite influential people in your industry, as well as popular bloggers and journalists. Give out free samples of your new product do demonstrations. If you can get a celebrity or two to turn up too, that will help make the event newsworthy.

About Idea Reality

Bring your invention design ideas and product development projects successfully to market with Idea Reality Ltd.
Our experienced Hampshire based product design team will guide you from concept design through to prototype and manufacture drawings.
We even help with crowdfunding grants and investment.

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