concept product design idea

Style, Functionality, Ergonomics, Manufacturing

Concept Product Design

An idea is still just an idea until it has been designed…

Definition: con·cept (kŏn′sĕpt′)
A general idea or understanding of something:
the concept of inertia; the concept of free will. See Synonyms at idea.

Having an experimental or strikingly different design,
especially to test or demonstrate new features: a concept car.

Apart from any initial research that may be required, the concept stage is the first piece of design work that gives a new design idea it’s form and function in a visual representation. This stage normally involves an exploration of possible options. This could be a range of many different styles and methods of operation. It could also show versions with different manufacture methods providing a range of different value designs. For example if a range of products is planned then a budget, mid value and a premium option could be designed. As with all product design stages the exact requirements and deliverables will be tailored to the project being undertaken.

concept invention design prototype

Creative and Innovative design

On occasion the idea may have already been planned out and a form selected. Additionally the design budget may also be restricted meaning that only a single concept is required to move the project onto the next stage. However it is always recommended to explore any possible design options early on so that the product design idea progresses forward with the best possible design.

Each concept is displayed in a visually stimulating presentation with associated information and instructional annotations. These can then be used to evaluate the designs against each other and also for building a crowd funding campaign. The sole purpose of a concept design is to establish the product’s form and function in order to start subsequent stages engineering the product or creating a prototype.

A concept is not something that is ready for manufacture or prototyping. It would not be time efficient to prepare and engineer all concept design options for prototyping as those concepts not chosen would be wasted. Furthermore if any changes are required then the engineering work may need to be redone. Therefore the design process is broken down to be the most time efficient and cost effective as possible to ensure you, the client, remain in control and dictate the project requirements.

Don't Worry

We have the skills





In case you didn't know

Here’s some great reasons to work with us…

  • You retain 100% of your idea including new IP we develop for you.
  • All communication is strictly confidential and free NDA forms provided.
  • You control the pace of your project and the route you take.
  • Personal service with your own experienced design manager to guide you.
  • Our service is low cost to suit start-ups, inventors and small businesses.
  • Benefit from our network of professionals across multiple disciplines.
  • Specialists in crowdfunding and other forms of investment & licencing.
  • Benefit from our years of experience and efficient product design service.
  • Explore the options with a FREE consultation and product idea advice.

Idea Reality provides low cost product design, product development, prototyping and 3D CAD services. We specialise in working with clients within the UK, Europe and all over the world. Offering assistance to individuals, start-ups and established companies, with a product idea requiring development or existing product ranges that need improving.

Our main office is in Andover within Hampshire, UK and we have meeting facilities in central London. With a modern efficient service utilising the benefits of online collaboration you can remain comfortable with the pace and breadth of your project. Our goal is to deliver great product ideas to market.

  • New Product Design and Development
  • 3D CAD Design and Drawing
  • Product Prototyping
  • Sales Visuals and Presentations
  • Manufacture design and support