Idea Reality Product Design Blog

Helpful and informative posts can be found on our product design blog to help you get you product idea to market.


Why work with a product design company?

If you’re looking to launch a successful new product, there are several steps that you need to take. Please refer to our previous post on how to launch a successful product for more information. However, the actual design of the product could be the determining factor on whether it is…

5 Tips for Product Inventors

As a new inventor or someone with a product idea, you probably won’t know what to expect when you embark on your development journey. It can be quite an overwhelming experience and until you turn your idea into reality, you are not an inventor, but an ideator! We realise that…

How to Launch a New Product

We’ve previously talked about product development and how to go from a simple idea to a physical product in just 7 steps; but then to actually launch a new product, there is still a lot of work that needs to be done. Even if you’ve created a phenomenal product, it’s…

Crowdfunding campaign goes live

The new dragéekíss™ is now available for pre-order on Developed with the Idea Reality design process, the dragéekíss™ is a clever new cake decorating tool that enables users to rapidly place silver pearl balls (dragees) on to cakes. This speeds up the decorating process dramatically, improving accuracy and minimizing marks in the…

Licensing or selling an invention idea

Many inventors get excited about the potential success of their new product idea but don’t know who to involve. They worry about sharing their idea with others in case someone tries to steal it. Here at Idea Reality, we understand how important it is to keep your idea safe, so…

Prototyping a new product

Creating a prototype is probably one of the most exciting stages of the product development process. It is essentially when your invention turns into a physical version of your idea. Use the creativity that allowed you to come up with the idea in the first place, to create something amazing…

Crowdfunding a product idea

One of the most difficult things about launching a new product design is trying to find the funds to back your idea. Taking out a loan is risky and you may not even have this as an option. However, there are more and more new and exciting ways to raise…

How to protect your invention idea

When you’ve come up with an amazing idea, the first thing you want to do is to tell all your friends and family about your exciting new invention, to see what they think. However, this may not be wise…unless you want someone to steal your invention! But, in order to…
Sketching your idea

New Product Development in 7 Simple Steps

Understanding the new product development process is key to a successful outcome. As a developing business, or a budding entrepreneur, there may come a point in your career where you want to develop a product alongside your business. This might be because you have a fantastic invention that you want to share with the world, but it could also be because you want to grow your business by adding a new product development to its offerings.


Whatever your product or industry, we have put together this guide which explains what is involved with new product development and how you can go from an idea, to a product that is ready to sell, in just 7 simple steps.


Step 1: Product Idea Generation

workshop sketching design ideas

workshop sketching design ideas


Presumably you already have a product idea or invention lined up, but you will still need to conduct market research and understand your target audience. One of the most popular techniques to analyse your product idea is using the SWOT technique: evaluate your idea’s Strengths, Weaknesses, Opportunities and Threats. You may also look to developing different versions of your idea for various scaled projects.



Step 2: Idea Screening/Evaluation


It can be difficult to be involved in a new product development that means a lot to you, because you could be quite blind to any flaws or any unsuitable ideas. This is why the screening process is really crucial to the success of your product. Ensure that you share your product idea with your management team, analyse the numbers – the ROI and affordability. Together, you can work out what the market potential of your product is.



Step 3: Product Idea Testing

invention design team

invention design team


This stage is where you will test the concept of your product, rather than the product itself. This is also very different to the test marketing stage. You will need to gather several of your target market demographic and introduce the concept of your product to them. Do they understand it? Do they feel that they would benefit from or use this product? Your marketing strategies will depend upon the answers they give. Have confidentiality agreements signed by your focus group before revealing sensitive information.


Step 4: Product Creation

3d printing product prototype ideas

3d printing product prototype ideas


The very exciting part! You get to decide how your product will look and experience it in your own hands! Of course, it will just be a prototype, but it’s great to get actual customer feedback on the way it looks and feels. Not only will the actual product be able to be reviewed, but also the packaging, as that is an important aspect of your product.

This phase of your project will require professional help from a product design company such as Idea Reality. Find out more about taking an idea from concept to prototype and beyond



Step 5: Routes to Market

Once you have confirmed the details of your concept, you will need to work out how to make your product successful! This stage will analyse the product’s marketing strategy and full cost analysis will be carried out in order to work out profitability. Some analytics of potential competitors can also be carried out at this stage, as you can learn from their new product development mistakes.

Consideration of how your product will reach its end user is critical. For example will will you sell direct, crowdfund or use distributers. Perhaps you could simply licence the product IP to a bigger player who could drive massive sales in return for a percentage of sales revenue.


Step 6: Test Marketing


This is where you take all the feedback about your prototype and use it as a marketing strategy. All the positive aspects about it should be publicised. You can even do a small product launch to test how the sales go. Depending on the results, you can adjust your strategy for the main launch. You can also assess your marketing strategy and if it’s successful, you can adapt it for a larger scale.


Step 7: Launch


This is the moment you’ve been waiting for! Your product is now public and sales are (hopefully) coming through. You may consider crowdfunding the launch or selling direct depending on your manufacturing options and route to market. Of course, there is still a lot of work involved at this stage, as you will need to decide how many products are going to be sold and where. You will need to form relationships with product distributors and advertisers.


We hope that this guide has shed some more light on what is involved with new product development. If you follow these steps, it will make things much easier to plan and your new product development experience should be a pleasant one!


This is an informative article only.
The above is the opinion of Idea Reality Ltd and is not to be used without proper professional advice taking into account individual project circumstances. It is recommended to keep your idea confidential and if necessary use a non-disclosure agreement to protect your idea from being stolen.

About Idea Reality

Bring your invention design ideas and product development projects successfully to market with Idea Reality Ltd.
Our experienced Hampshire based product design team will guide you from concept design through to prototype and manufacture drawings.
We even help with crowdfunding grants and investment.

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