June 2018

Idea Reality Product Design Blog

Helpful and informative posts can be found on our product design blog to help you get you product idea to market.

Make Your Business More Innovative

4 Tips On How To Make Your Business More Innovative

It's important for businesses to keep at the forefront of innovation allowing the company to: stay ahead of competitors; explore new markets; as well as have more marketing opportunities to be featured as the leaders in their field. Not to mention that making your business more innovative will increase productivity, engage your staff, and will probably reduce costs.


Naturally we're huge fans of innovation whether that's working on an innovative client project, or making our product design studio in Hampshire more innovative with day to day ideas. Here we share our top tips to help you business become more innovative:


1. Encourage Your Team To Develop Ideas

It doesn't matter how crazy or simple an idea may seem encourage your team to speak up and share their innovation ideas. Have they thought of a new idea how to spend less time making cups of tea or coffee for the whole office? Hear them out - this may be a winner. Have they got an idea for a new app which will make the whole teams life easier by scheduling and alerting them or project deadlines and meetings? You could definitely work with that! No idea is crazy in our eyes. By listening and implementing some of the ideas, you are encouraging the whole team to be involved and use their creativity for innovation.


2. Bring Innovative Technology In To The Office

At Idea Reality we welcome the trial of new technology to help out processes - and we have found some winners along the way. You can start small by using an online diary and storing documents on a cloud based system; or go big and introduce new payment systems, analytics, update your software. Innovation in technology helps us employ programmes which were designed to reduce time and cost.


3. Build An Innovation Team

To inspire new ideas and bring innovation to your business, you need a team of innovative masterminds. Sometimes that means employing a team of innovation developers: these people will be creative and bring a new outlook to the company. When you're building your innovation team look out for individuals with a creative background (whether it's work or leisure), and interesting hobbies - a diverse workforce can bounce off each other and work on developing amazing new ideas!


4. Outsource Your Innovation

Outsourcing your innovation team and creating a relationship with companies and agencies outside of your industry can be extremely useful in coming up with new ideas. You will also have an extra pair of hands when it comes to projects - meaning they can be completed much quicker.


Talk to us about your innovative ideas - we can make them a reality! E-mail us on [email protected] or call 03330 119940. You can also submit your idea for a FREE review with one of our lead designers - click here to do so.

How to fund product development

How To Fund Product Development

You've come up with a great product idea - you know exactly what you want to achieve, you're excited about the process, and you can't wait to hold your completed product in your hands. But we also know it can be difficult to have the money to kickstart your idea, leaving you wondering how to fund product development - which is why we have come up with 4 different ways you can get help with funding product development.


1. Use The Power Of Crowdfunding

Crowdfunding is when you pitch your idea to investors and a crowd of people who will invest in your idea to have a stake in the business which owns it. Crowdfuding is commonly used by charities and entrepreneurs, as well as bigger businesses.

Kickstarter and Indiegogo are our preferred platforms as they use pre-sales rather than actual investments in your company. This is normally much more preferable than losing equity.

There are many more out there for you to choose from. If you decide to go via the crowdfunding route, make sure to read our blog post on how to use social media for crowdfunding success.


2. The Bank Of Mum & Dad (Or Partner, Or Friend...)

You can reach out to your relatives and friends to help you financially and invest into a potentially financially rewarding idea. They don't have to invest the whole sum, but asking to contribute a small amount can quickly get you to where you need to be to kickstart your project.


3. Find An Investor

Investors can come in the form of leaders and influencers within the industry your are planning to launch your product in. Have you ever seen Dragons' Den? We would recommend you watch the show to get an idea in to how pitches and investment works. Investors will give you the money you need to start your product development, however they will also ask for a share of your company or brand. Make sure you look out for the equity split in your agreement, the investors reputation and credibility, and how involved they will be in your business.


4. Take out a loan

If you have 100% faith in your projects success, you can take out a startup loan from a bank. But remember that you will need to pay it back, probably with interest, so be prepared to have the money to do so - otherwise you might find yourself in a tricky situation.


If you need help with product development, we're here to answer all your questions! Email us on [email protected] to get the conversations started.

Idea Reality Award Winning Product Design Creative Pool Awards

Idea Reality – Award Winning Product Design

Idea Reality - Award Winning Product Design.


We are super excited to announce that we have won GOLD in the Industrial/Product category at the 2018 CreativePool Design Awards for our work with MotionLab Bags and their innovative Run Commute Rucksack! CreativePool have shortlisted some of the most innovative products in this category, and we are so proud to have had our work with MotionLab bags recognised and awarded. Go team!


We worked with MotionLab from the beginning of the product development - helping to develop the innovative flexible spine, frame, and chest buckle system. Our product prototyping capability allowed us to develop and manipulate the product design into the revolutionary and highly effective product you see today.


The bag design allows you to carry everything you need for your day including a large laptop, shoes, clothes etc. There are even quick access abdomen pockets for keys, phone, and wallet.


We strive to achieve the highest standard for our work, no matter how big or small the project is, so to be able to say we are an award winning product design agency has been a huge achievement for 2018. And we still have many more months to go!


Whether you're an entrepreneur, a small business, or an established brand we welcome you to come and work with us on your next product development project - we will even offer you a FREE idea review with one of our lead designers; or you can download our FREE inventor's advice pack to get your started.

About Idea Reality

Bring your invention design ideas and product development projects successfully to market with Idea Reality Ltd.
Our experienced Hampshire based product design team will guide you from concept design through to prototype and manufacture drawings.
We even help with crowdfunding grants and investment.

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Our Locations

Main Office: Andover, Hampshire, UK Meeting location: Central London

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