We’re animal people here at Idea Reality - we don’t just love our furry friends, we also love making their lives a little easier. We think happier pets = happier owners! Here is a roundup of our current favourite innovative pet products, and we’re proud to say we have had the pleasure to work on a couple of them!

CATIPILLA CLIMBING SYSTEM

Catipilla is a high quality, contemporary cat climbing system which can be used both indoors and outdoors around your home. This product appeals to a cat’s natural climbing instincts by pro dividing and exciting and challenging environment - and can be used to help cats get in and out of the house.

We worked with Catipilla to develop this system - it was designed using a variety of materials and innovative production process selection. The climbing system combines many types of plastic injection and expanded foam mouldings, along with quality aluminium extrusions and other metal fabrication processes.

Catipilla is designed to hold the weight of cats, but collapse under the weight of a person if one should attempt the climb! (This is strongly inadvisable).

Catipilla is manufactured in the UK and helps cats have fun indoors; and should they wish to venture out, you don’t need to worry about your cat being stuck outside as they can use the frame to climb back in to the house!

HING DESIGNS PET BOWL

We worked together with Hing Designs to create the Hing Dome Bowl for pets - known for their stylish accessories and innovative solutions, Hing Designs collaborated with Idea Reality to develop the design reducing the number of parts for a cost effective design which maximised style and quality.

The Dome Bowl features a titled bowl which provides an ergonomic feeding position for cats, dogs, and is suitable for other small animals like rabbits. The bowl product design features a 2 part injection moulded construction with a removable stainless steel bowl and non-slip feet.

This product is in full production and available to purchase in a range of contemporary colours from retailers like Pets at Home, Amazon, and Waitrose.

DYSON GROOM ATTACHMENT

We love our furry friends but ask every pet owner what their biggest ‘pet peeve’ is and we can guarantee most of the troubles will be associated with pet hair. It’s everywhere. Which is why we love Dyson Groom - an add on tool which is compatible with most Dyson vacuum cleaners that works hard to remove hair which is about to be shed from your pets.

It captures dead skin cells and can even get to their undercoat before it all starts settling all over your home, clothes, car… well, everywhere!

PAWSOME BOX

If you didn’t know this, we’re here to tell you that subscription boxes exist for your pawsome pals! If you have a canine friend who you would like to spoil with treats once a month then read on.

You fill our your dogs profile so the team at Pawsome can select their perfect products, then choose a subscription plan for the number of months you want to receive the box, and the box of puppy goodies will arrive on your doorstep.