April 2018

Idea Reality Product Design Blog

Helpful and informative posts can be found on our product design blog to help you get you product idea to market.

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Earth Day 2018 And Why We’re Reducing Plastic Use

April 22nd is Earth Day and this year it's all about reducing plastic pollution which we all know is devastating our planet. At Idea Reality, we support causes to help us save the planet and wanted to get involved this year in helping raise awareness of the dangers of plastic pollution and ways on how you can reduce plastic pollution.


Plastic pollution affects seas and land; marine animals are harmed by plastic in such ways as getting tangled in plastic objects, or ingesting plastic waste. They can also be exposed to chemicals which are harmful to them. But It's not just animals who are affected - humans can suffer from plastic pollution too. Not only can we be exposed to dangerous chemicals, but we ingest fish which could have eaten plastic - remember, you are what you eat.


It's a shame to know that in the UK 5 million tonnes of plastic are consumed per year, but we only recycle 24% of this. As well as making sure you recycle as much as you can, here are 5 tips on how you can make a big difference by helping reduce plastic pollution:


1. Buy a reusable water bottle and carry it around with you - you're helping to save the planet AND saving money!


2. Don't use plastic cutlery. We know it can be hard especially when you fancy a salad for lunch and all they have is plastic forks to take away with you, but you can use the fork in your office OR carry around a spoon/fork with you.


3. Get a bag for life and carry it around with you - most places now charge for plastic bags, so you will be saving money and the planet too. Supermarkets all offer bags for life whether it's a tough plastic bag which will last you years; or a hessian version which you can use for many different things.


4. Say no to straws. Consider whether you actually need a straw with your drink, and if you don't then refuse it. To save the bar from throwing straws away which they have put in to your drink, pre-warn them that you will not be needing a straw.


5. Choose loose in supermarkets. Veggies come with a lot of plastic packaging so try and shop for loose fruit and vegetables to help reduce the amount of plastic - and usually they're cheaper too! Or switch from supermarket to the local greengrocer where they are more likely to use paper bags.


What will you do to make a change this Earth Day and help reduce plastic pollution?


Workspace Spring Clean Inspiration with FlushBrush

We have been inspired to get motivated and on our spring clean by one of our latest projects - the FlushBrush, the hygeinic toilet brush. FlushBrush leaves the head of the brush in the toilet bowl without anyone noticing it, and you can attach a handle when needed - keeping your toilet and bathroom free from germs. We were very excited to work on this project from start to finish - starting with an initial brief, and prototyping ready for lauch. The FlushBrush was demonstrated at this years Kitchens Bedrooms & Bathrooms Show in NEC Birmingham.

You can read more about the FlushBrush on our portfolio page, and hopefully you'll be just as inspired as us to get in the mood for a spring clean/declutter! Here are our 5 tops tips on how to spring clean / declutter your creative space:


1. Keep only what you need at arms length. We're all guilty of cluttering our desks with unnecessary paperwork, stationary, and memorabilia. Rid your desk of visual clutter by only keeping the essentials like you keyboard/mousemat, 1 or 2 pens, telephone, and a cup of hot coffee; remove stacks of paper and stationary in to their designated spaces like drawers or cupboards.


2. Sort through your 'holds everything' drawer. We all have one - that drawer where everything lives: from paperclips to old post it notes and snack bars. This drawer needs to be cleaned and detoxed - remove old notes and accessories which you no longer use, and make space for those things you really need to keep at your desk!


3. Avoid using your e-mails as a to-do list. Decluttering isn't just for paper and physical files, it's also for the digital files like the hundreds of e-mails in your inbox. Take a couple of hours, or even a day if you need it and go through your inbox - then create an actual to do list and clear this digital space.


4. Minimise your desktop icons. Whilst we're on the topic of digital declutter, having too many icons on your desktop can be stressful, especially when you need to quickly find a shortcut to a folder. Streamline these icons and make sure you have clear access to the folders you use the most. File away documents, don't just store them on your desktop!


5. Disinfect your workspace regularly. Keep a drawer of cleaning products and make sure you use them all over your desk, but especially on the keyboard and mouse, drawer and door handles, and anything else you touch on a regular basis.


If you have a product idea and want help with bringing it to life - and to market! - why not take advantage of our Brainstorm and Research package for new inventors?


5 Most Innovative Pet Products

We’re animal people here at Idea Reality - we don’t just love our furry friends, we also love making their lives a little easier. We think happier pets = happier owners! Here is a roundup of our current favourite innovative pet products, and we’re proud to say we have had the pleasure to work on a couple of them!


Catipilla is a high quality, contemporary cat climbing system which can be used both indoors and outdoors around your home. This product appeals to a cat’s natural climbing instincts by pro dividing and exciting and challenging environment - and can be used to help cats get in and out of the house.

We worked with Catipilla to develop this system - it was designed using a variety of materials and innovative production process selection. The climbing system combines many types of plastic injection and expanded foam mouldings, along with quality aluminium extrusions and other metal fabrication processes.

Catipilla is designed to hold the weight of cats, but collapse under the weight of a person if one should attempt the climb! (This is strongly inadvisable).

Catipilla is manufactured in the UK and helps cats have fun indoors; and should they wish to venture out, you don’t need to worry about your cat being stuck outside as they can use the frame to climb back in to the house!


We worked together with Hing Designs to create the Hing Dome Bowl for pets - known for their stylish accessories and innovative solutions, Hing Designs collaborated with Idea Reality to develop the design reducing the number of parts for a cost effective design which maximised style and quality.

The Dome Bowl features a titled bowl which provides an ergonomic feeding position for cats, dogs, and is suitable for other small animals like rabbits. The bowl product design features a 2 part injection moulded construction with a removable stainless steel bowl and non-slip feet.

This product is in full production and available to purchase in a range of contemporary colours from retailers like Pets at Home, Amazon, and Waitrose.


We love our furry friends but ask every pet owner what their biggest ‘pet peeve’ is and we can guarantee most of the troubles will be associated with pet hair. It’s everywhere. Which is why we love Dyson Groom - an add on tool which is compatible with most Dyson vacuum cleaners that works hard to remove hair which is about to be shed from your pets.

It captures dead skin cells and can even get to their undercoat before it all starts settling all over your home, clothes, car… well, everywhere!


If you didn’t know this, we’re here to tell you that subscription boxes exist for your pawsome pals! If you have a canine friend who you would like to spoil with treats once a month then read on.

You fill our your dogs profile so the team at Pawsome can select their perfect products, then choose a subscription plan for the number of months you want to receive the box, and the box of puppy goodies will arrive on your doorstep.

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