January 2018


Versatile 3D Printing: Medical And Commercial Use

3D printing is a process during which materials are joined or solidified under the control of a computer, producing a three-dimensional object. Digital models are created, data is added, and a 3D object comes out of the printer – it’s actually pretty amazing. It’s even more amazing that 3D printing can not only produce prototypes of objects, additional parts for existing objects, but also helps scientific and medical development. 3D printers are currently used to produce a range of medical devices – especially those which have complex features that match an individual’s unique anatomy. Objects like implants (hip joints and cranial plates) and external prosthesis (hands, legs) can be printed and are commercially available.

3D bioprinters can print human organs. Yes, seriously. The principle is similar to 3D printing with a computer program which makes digital representations of the organ you would like to create, this then gets sent to the 3D printer which builds it slice by slice. You then get a finished three-dimensional object!

In the early stages the objects which can be printed include skin and cartilages, but the big idea is that in time 3D bioprinters will eventually be able to produce complex organs like hearts and livers which could be used in human transplants.

From medical development, to commercial use of 3D printing – we were excited to hear that MINI has taken its owner customisation to a completely new level with the ability to 3D print bespoke parts for its cars! From March 2018 you will be able to design and replace your MINI dashboard panels, door sills, indicator inlays and even puddle lights. This ability comes from using the latest 3D printing and laser etching technology which allows those lucky enough to have a MINI to personalise their names, patterns and even logos on their cars – all in a range of exciting colours and textures.

3D printing is developing quickly, and has become the key product design system in many industries from medical research to mobile, jewellery to comics. We have worked on some very exciting 3D printing projects – email us on [email protected] to talk about your idea!




Importance of Product Design and Why Consumers Buy Into Products

Successful products which sell on the market are defined by clever product design – especially now that consumers have even more power when it comes to recommending a product and being advocates (or haters) on social media. We have worked on many product design and development projects in different markets all over the globe, and have seen how product design is evolving and what makes the consumers buy in. We wanted to share these insights with you and let you in on our thoughts about why consumers buy into products.

Create For Convenience.

Think about why you personally use the products that you use – the likely answer will be that these products make your life easier and they work quickly. The key to capturing customer attention is to create a product which won’t keep them waiting or confuse them with complex processes – you can lose attention in a matter of seconds, so it really has to work! When designing a product you have to think: “If I’m the end user and my convenience is important, what does this product have to do for me, and how can it be better?”

Think About The ‘WOW’ Moment.

The ‘WOW’ moment is the moment when a customer really falls in love with your product and doesn’t ever come back from it – for example how the magnetic charger in a MacBook simply jumps from your fingertips to the plug portal and connects; or that moment when all the kids scooters in the hallway are nicely tucked into their Scooterpegs and you walk without tripping up. These are the moments you stop and think ‘Wow, this really is cool – and useful!’.

Prototyping is a key stage of getting this ‘WOW’ moment right – it could be a feature you as a creator overlooked, but it’s the feature that will hook in your customers and make them fall in love with the product. It could even be something that is an unnecessary feature, but makes your product stand out in the crowd.

Make It Simple.

You’re allowing your customers one opportunity to feel a little silly in using your product – the reality is if they come back and still can’t figure out how to work a product for the second time, they’re gone. You need to make the process of engagement simple at every single step of the customer journey, and ensure you provide easy to digest details of how the product works. One way to discover pain points in a consumer journey is to test the product on different groups of people and figure out the common culprits in creating blockages within this journey.

With these thoughts in mind, Idea Reality helps creators (big and small!) to design products which grab the attention of consumers and encourage more people to buy in. If you would like to talk to us about your product idea and get a free idea review by one of our lead designers, please email us on: [email protected]




5 Principles of Great Product Design

The mind of a product designer thrives on questioning convention and creating solutions to problems. But there is even more to great product design and the principles it focusses on. We have outlined our beliefs of what great design should do below:

Great Product Design Is Relatable And Understandable.

The power of great product design is to make the complex simple and transparent for users to be able to understand what it is and what it does immediately. The last thing you want to do as a product developer is to overwhelm your audience and create a complex set of instructions for your product.

Great Product Design Thinks Further Than The Now.

Whilst typically design will focus on the immediate user needs, great product design will consider the impact it has on social, cultural, environmental and economic factors and how these can change over time.

Great Product Design Is Trusting.

We believe that great product design doesn’t make promises it cannot keep – products simply show what they can do for their users and the value they bring to their lives without manipulation of truth.

Great Product Design Is Varied.

Research shows that customers prefer brands and products which show multiple traits (like humour, beauty, usefulness, and motivation) to those who focus on just one trait. Product design must create varied personalities and qualities to connect with people on an emotional level.

Great Design Takes Risks – And Is Confident About It.

Challenging the norm, taking risks, and doing so freely is a concoction for a successful product – and an even better product launch. People are attracted to confidence so believe in your design and others will too!

If you have a product idea and would like to talk to us about your journey, we would love to hear from you! Email us on [email protected]


About Idea Reality

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