January 2018

Idea Reality Product Design Blog

Helpful and informative posts can be found on our product design blog to help you get you product idea to market.

Idea_Reality_3D_Printing

Versatile 3D Printing: Medical And Commercial Use

3D printing is a process during which materials are joined or solidified under the control of a computer, producing a three-dimensional object. Digital models are created, data is added, and a 3D object comes out of the printer – it’s actually pretty amazing. It’s even more amazing that 3D printing can not only produce prototypes of objects, additional parts for existing objects, but also helps scientific and medical development. 3D printers are currently used to produce a range of medical…
Idea_Reality_Product_Design

Importance of Product Design and Why Consumers Buy Into Products

Successful products which sell on the market are defined by clever product design – especially now that consumers have even more power when it comes to recommending a product and being advocates (or haters) on social media. We have worked on many product design and development projects in different markets all over the globe, and have seen how product design is evolving and what makes the consumers buy in. We wanted to share these insights with you and let you in on our thoughts about…
Idea_Reality_Product_Design

5 Principles of Great Product Design

The mind of a product designer thrives on questioning convention and creating solutions to problems. But there is even more to great product design and the principles it focusses on. We have outlined our beliefs of what great design should do below: Great Product Design Is Relatable And Understandable. The power of great product design is to make the complex simple and transparent for users to be able to…

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