Cake decorating invention design

DrageeKiss

The drageekiss is an innovative cake decorating invention designed to make the application of decorative pearls (also known as dragees) an effortless joy. Idea Reality developed the design before producing a range of prototypes and a crowdfunding campaign.

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Innovative Pet Bowl Design

Hing - Dome Bowl

The Hing Dome Bowl features a tilted bowl for a more ergonomic feeding position for cats and dogs. Its modern design fits well with the established the brand name in stylish pet feeding products. The product design features a 2 part injection moulded construction with removable stainless steel bowl.

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Electronics enclosure product design

Ceepod - Wireless Living

Innovative electronics enclosure design. The Ceepod is a freedom device to enable wireless connections within the home for wire free living. World first 'stream share' device - we call it 'Visk'. World first device to offer automatic and self organizing sync all without compromising privacy and security. we even put a cease-internet button on it

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Packaging and Branding Design

EDEN Perfumes - Bottle and branding design

A new bottle and cap design for Eden Perfumes. Maximizing the impact of a simple and cost effective bottle using a bespoke rectangular cap and dynamic graphics wrap. The overall result is a visually pleasing bottle that can be subtly changed between male and female fragrances.

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Electronic Product Design

YlexSounds - Electronic Product Design

A pair of wireless in-ear headphones that function seamlessly to give you control of the audio when you can’t control the environment. Ylex Completely changes the way you listen to music! Wires break, tangle and disrupt the experience even before you have pressed play. They are old hat and it is time for something new. We lose charging cables, and can never be too far away from a power point to charge our smart phones. Ylex Is different. Using the Wireless charging dock and portable charging case, Ylex earphones are safe and constantly powered, removing the need to carry cables. YLEX is a brilliant breakthrough in lifestyle design. Created to adapt, to assist and to give you a brilliant music experience. Control your notifications, manage the audio output and receive calls on the go.

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Disruptive Design Innovation

Slip-it Bra Clip - Disruptive Design Innovation

The key features of the Slip-It® fastener are the ease of fastening and unfastening - they are simply slipped together and slipped apart. The Slip-It® fastener allows one handed unfastening even when the fastener is located behind the wearer's back. The Slip-It® lingerie fastener is a truly global product that is going to replace the old fashioned hook & eye bra fasteners the world over. The Slip-it® fastener is totally unlike other fasteners in that it has no locking mechanism, nor does it need one. The success of the design comes from the realisation that whenever a bra is worn, the main section that goes around the chest is always under tension.

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Simple Effective 3D Printed Design

Cable Clam - Simple Effective 3D Printed Design

A simple design solution to a common problem. Instead of searching for your charger cable leave it clipped into the cable clam. Have your mobile phone charger cable neatly tucked behind your furniture without the problem of it falling back behind and becoming lost. This simple yet helpful design keeps your charger neatly where you want it with its suction cup and curvy design.

Continue Reading

Lifestyle Product Innovation

Lip Balm Wristband - Lifestyle Design

From an idea in our client's head to a manufacturable product design. This simple idea is convenient and stylish. Imagine running on a cold winter day or skiing in the mountains. Damage from the cold and UV radiation is easily avoided. Carrying a separate lip balm container is no longer a problem. Aimed at sports enthusiasts and those who regularly use lip balm. Just flick the lid open apply with your finger. Never loose your lip balm again.

Continue Reading

Sports Equipment Product design

SUP Carrier - Sports Equipment design

Space saving designs for transporting a heavy Stand-up Paddleboard with style, convenience and security. Rather than a fixed axle these innovative product designs do away with convention and using compression straps and a split axle. They can be pulled along by hand or via suction cup bicycle attachment. These designs fit inside a bag and can be locked up using a bike lock.

Continue Reading

Innovative yet simple product design

ScooterPeg - Smart storage design

Scooterpeg is the only way to store scooters off the floor and out of the way. Using smart design and materials usage Idea Reality has helped design and develop the Scooterpeg from concept through prototyping all the way to manufacture.

Continue Reading

Cake decorating invention design

DrageeKiss

The drageekiss is an innovative cake decorating invention designed to make the application of decorative pearls (also known as dragees) an effortless joy. Idea Reality developed the design before producing a range of prototypes and a crowdfunding campaign.

View More

Innovative Pet Bowl Design

Hing - Dome Bowl

The Hing Dome Bowl features a tilted bowl for a more ergonomic feeding position for cats and dogs. Its modern design fits well with the established the brand name in stylish pet feeding products. The product design features a 2 part injection moulded construction with removable stainless steel bowl.

View More

Electronics enclosure product design

Ceepod - Wireless Living

Innovative electronics enclosure design. The Ceepod is a freedom device to enable wireless connections within the home for wire free living. World first 'stream share' device - we call it 'Visk'. World first device to offer automatic and self organizing sync all without compromising privacy and security. we even put a cease-internet button on it

View More

Packaging and Branding Design

EDEN Perfumes - Bottle and branding design

A new bottle and cap design for Eden Perfumes. Maximizing the impact of a simple and cost effective bottle using a bespoke rectangular cap and dynamic graphics wrap. The overall result is a visually pleasing bottle that can be subtly changed between male and female fragrances.

View More

Electronic Product Design

YlexSounds - Electronic Product Design

A pair of wireless in-ear headphones that function seamlessly to give you control of the audio when you can’t control the environment. Ylex Completely changes the way you listen to music! Wires break, tangle and disrupt the experience even before you have pressed play. They are old hat and it is time for something new. We lose charging cables, and can never be too far away from a power point to charge our smart phones. Ylex Is different. Using the Wireless charging dock and portable charging case, Ylex earphones are safe and constantly powered, removing the need to carry cables. YLEX is a brilliant breakthrough in lifestyle design. Created to adapt, to assist and to give you a brilliant music experience. Control your notifications, manage the audio output and receive calls on the go.

View More

Disruptive Design Innovation

Slip-it Bra Clip - Disruptive Design Innovation

The key features of the Slip-It® fastener are the ease of fastening and unfastening - they are simply slipped together and slipped apart. The Slip-It® fastener allows one handed unfastening even when the fastener is located behind the wearer's back. The Slip-It® lingerie fastener is a truly global product that is going to replace the old fashioned hook & eye bra fasteners the world over. The Slip-it® fastener is totally unlike other fasteners in that it has no locking mechanism, nor does it need one. The success of the design comes from the realisation that whenever a bra is worn, the main section that goes around the chest is always under tension.

View More

Simple Effective 3D Printed Design

Cable Clam - Simple Effective 3D Printed Design

A simple design solution to a common problem. Instead of searching for your charger cable leave it clipped into the cable clam. Have your mobile phone charger cable neatly tucked behind your furniture without the problem of it falling back behind and becoming lost. This simple yet helpful design keeps your charger neatly where you want it with its suction cup and curvy design.

View More

Lifestyle Product Innovation

Lip Balm Wristband - Lifestyle Design

From an idea in our client's head to a manufacturable product design. This simple idea is convenient and stylish. Imagine running on a cold winter day or skiing in the mountains. Damage from the cold and UV radiation is easily avoided. Carrying a separate lip balm container is no longer a problem. Aimed at sports enthusiasts and those who regularly use lip balm. Just flick the lid open apply with your finger. Never loose your lip balm again.

View More

Sports Equipment Product design

SUP Carrier - Sports Equipment design

Space saving designs for transporting a heavy Stand-up Paddleboard with style, convenience and security. Rather than a fixed axle these innovative product designs do away with convention and using compression straps and a split axle. They can be pulled along by hand or via suction cup bicycle attachment. These designs fit inside a bag and can be locked up using a bike lock.

View More

Innovative yet simple product design

ScooterPeg - Smart storage design

Scooterpeg is the only way to store scooters off the floor and out of the way. Using smart design and materials usage Idea Reality has helped design and develop the Scooterpeg from concept through prototyping all the way to manufacture.

View More
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